Most roofing contractors outsource their marketing — and still don’t know what’s working.

In this episode, I sit down with Joseph Hughes to break down how roofing companies can build an in-house marketing machine that creates consistent leads, brand awareness, and long-term growth.

We talk about control, clarity, systems, and why understanding your own marketing is critical if you want predictable results instead of guessing every month.

Many roofing businesses spend thousands on marketing every month without truly understanding where their leads come from or how to improve results.

In this episode, Dave Sullivan talks with marketing strategist Joseph Hughes about how roofing contractors can bring marketing in-house without turning it into chaos. They discuss why relying entirely on agencies often leads to frustration, poor transparency, and inconsistent performance.

Joseph explains how contractors can build simple, repeatable marketing systems that focus on brand, trust, and long-term visibility instead of chasing quick wins. Dave adds perspective from working with hundreds of contractors who struggle because marketing isn’t aligned with their operations, sales process, or capacity.

This episode is about ownership — owning your message, your data, and your growth — so marketing becomes an asset instead of an expense.

• Marketing works best when you understand and control it
• In-house marketing creates clarity and accountability
• Brand consistency improves trust and conversion
• Systems matter more than tactics
• Marketing must align with sales and operations
• Long-term visibility beats short-term lead chasing

00:00 – Introduction

04:12 – Why Most Roofing Marketing Fails

11:06 – The Case for In-House Marketing

19:40 – Systems vs Tactics in Marketing

27:18 – Brand, Trust, and Consistency

35:52 – Tracking What Actually Works

43:09 – Aligning Marketing With Operations

50:41 – Final Advice for Roofing Contractors

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