Today, Dave Sullivan speaks with Joe Hughes from Contractor Dynamics to discuss what really works in marketing for roofing contractors. Joe shares down-to-earth advice on how to get your name out there, why it’s smart to zero in on your local market, and how to make the most of both digital and old-school marketing. He talks about why it’s so important to take charge of your own marketing, keep your customers in the loop, and always keep an eye on what’s working. You’ll hear some practical ideas, like reaching out to your past clients and making real, relatable videos, to help you find new leads and grow your business. Joe also gives a quick intro to Contractor Dynamics’ training programs, which are designed to help roofing companies take control of their marketing for the long haul.

What you’ll hear in this episode:

• Marketing strategies for roofing contractors
• Challenges in the current digital marketing landscape
• Importance of education and ownership in marketing efforts
• The role of brand awareness and targeted local marketing
• Effective use of social media and video content for engagement
• The significance of tracking key performance indicators (KPIs)
• Strategies for nurturing leads and building customer relationships
• The impact of niching down on marketing effectiveness
• Balancing online and offline marketing tactics
• The necessity of a comprehensive marketing plan and consistent execution

Resources:

Connect with Joe!

Contractor Dynamics: Website

Connect with Dave!

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