Most entrepreneurs don’t fail because of strategy — they fail because of the lies they tell themselves. In this conversation, I unpack the hidden self-deceptions that keep ambitious people stuck, from negotiating with yourself to surrounding yourself with the wrong rooms and wrong influences. We talk about why difficult conversations are the true price of freedom, how discipline can quietly destroy your quality of life, and why betting on yourself is the ultimate turning point.

I also break down the “11 out of 10” attitude that allows elite entrepreneurs to persist with gratitude—even when everything feels uncertain. If you want to grow your income, work fewer hours, and build a business that thrives in any season, this episode will rewire how you handle pressure forever.

I share the exact mindset shifts that helped founders go from overwhelmed and underpaid to scaling multimillion-dollar businesses while working fewer hours. If you’re ready to stop negotiating with your potential and finally build real freedom, this episode will challenge you in the best possible way.

Let me know what you think of today’s episode! Did you learn something new? Am I missing something? Is there something that has or hasn’t worked for you in your path to success? Send me an IG DM or email and let me know how I can help you level up in life.

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