September 08, 2022

46. Competing On Value Not Price With Todd & Melissa Lake

37 minutes

In episode 46 of the Professional Builders Secrets podcast, we’re joined by Todd and Melissa Lake from Contegrity Homes. Throughout this episode, the two go over their journey with Contegrity Homes, and how they’re beating their competition with value, not price.

INSIDE EPISODE 46 YOU WILL DISCOVER

How Todd and Melissa got into the building business

The highs and lows of Contegrity Homes

How they managed to turn their business around

The importance of financial awareness

How they started to compete on value, rather than on price

And much, much more.

Listen to the full episode to find out exactly how you can up the value you’re giving your clients and stop the uphill battle against price.

ABOUT TODD LAKE

Todd started his carpentry journey in 2004 with minimal experience and grew to love the profession. He then became a project manager for another company in the Southwest, and developed a passion for the process of construction. Everything from additions to new home construction he has aspired to be the best he can be with a high standard of quality workmanship. From there, Contegrity Homes was birthed to set a new standard in the Southwest.

Connect with Todd: linkedin.com/in/todd-lake-b87733a6

ABOUT MELISSA LAKE

Whether it be meeting with clients to develop floor plans, finalise cabinetry selections, discover the picture-perfect light fixtures for their space, pore over paint colors, or peruse wallpaper samples, design is where Melissa gets her joy! Design has always been a passion of hers and she has recently branched out to achieve her Interior Design Certificate.

TIMELINE

1:43 About Contegrity Homes

2:45 How they got started in business

6:54 Coping with the isolation of business

8:32 Highs and lows of the business

11:44 How they turned the business around

14:42 Current focus of the business

17:21 Competing on value, rather than price

18:51 How they came across APB

20:03 How financial awareness changed the business

21:47 How the contract approach transformed the business

26:32 Future for Contegrity Homes and for the building industry

31:27 How Melissa and Todd define happiness and success

LINKS, RESOURCES & MORE

Contegrity Homes: contegrityhomes.ca

APB Website: associationofprofessionalbuilders.com

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

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By Association of Professional Builders

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