How much of our food choices are truly ours, and how much is shaped by powerful marketing strategies?

In this episode of the How to Fitness Podcast, we dive deep into how food marketing influences our eating habits, from grocery store purchases to social media trends. We uncover the subtle but powerful ways companies use colors, buzzwords, and advertising to manipulate our perceptions of health and nutrition.

From misleading labels to childhood-targeted marketing, we discuss why it's so easy to fall for food industry tricks and how you can take back control of your food choices.

Join us as we break down the psychology behind food packaging, the impact of marketing on our hunger cues, and what we can do to make informed, intentional eating decisions.

Timestamps:

00:00 Introduction
02:06 How Food Marketing Shapes Our Eating Habits
07:45 The Power of Packaging & Labeling Tricks
13:15 The Psychology Behind "Healthy" Buzzwords 
18:00 Why Kids Are the Most Vulnerable to Food Ads 
24:10 Social Media's Role in Shaping Eating Habits 
30:20 How Companies Influence Portion Sizes 
38:55 What Can We Do? Practical Tips for Smarter Food Choices

Resources Mentioned:

WHO Guidelines on Food Marketing & Public Health: { https://news.un.org/en/story/2023/07/1138322#:~:text=The new WHO guidance recommends,known by its acronym HFSS }

Bite Back 2030 - Youth-Led Nutrition Advocacy: { https://www.biteback2030.com/ }

The Influence of Food Marketing on Childhood Obesity

Emma Boyland’s Research on Food Advertising & Children

Ethan Pancer’s Study on Food Branding & Consumer Choices

💛 STAY CONNECTED
Don’t forget to subscribe to our podcast so you never miss an episode.

🟡 Michael Ulloa
Website: michaelulloa.com
Instagram: @michaelulloapt

🟡 Kate Lyman
Website: katelymannutrition.com
Instagram: @klnutrition

Thank you for listening to the How to: Fitness Podcast with Michael Ulloa and Kate Lyman!