Tip the Scales

46. Invest in Intake: Converting Calls to Cases, Mark Anderson, Anderson Injury Lawyers


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Many law firms, both new and old, put intake at the end of their to-do list. They make the classic mistake of not putting customer service first. Learn from Mark Anderson why intake should be one of your top priorities and the right way to go about it.

Personal injury attorney Mark Anderson is one of the most recognized attorneys in the Dallas-Fort Worth Metropolitan Area. For more than twenty years, he has helped injury victims obtain fair and just compensation from big insurance companies. 

This week Mark tells us how being fanatical about intake helped him grow to over 20,000 clients and gives practical tips on how other law firms can follow in his footsteps. We learn the mistakes he made along the way, how Spanish clients impact his workflow, and a bit about his famous fiancée.


Key takeaways


Great intake equals greater customer growth. Prioritize your intake from the very beginning. An amazing experience for your clients leads to an increase in closed cases. Spend the time to train your employees correctly and follow up on that training. It's not a one-and-done deal.

Put in the work to make your Spanish-speaking clients happy. Mark removes friction by only hiring bilingual employees for his intake team. Learn about the differences between cultures and how to be sympathetic to their needs. Everyone has the right to representation. 

Create a work-life balance. Mark tells us how it's possible to run a successful law firm and to stop and smell the roses as well. He talks about traveling the world, gaining a business coach, and learning to put trust in your employees to watch over the business while you're gone. 


To contact Mark Anderson, visit his website below or call him at: 

Dallas (214) 225-3407

Fort Worth (817) 380-8921



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Previous Guests: Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others


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