How'd She Do That?

46. Jessica Richards: Founder of Shen Beauty


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Today on HSDT, we are excited to welcome Jessica Richards, founder of cult-favorite beauty store Shen Beauty. What began as a neighborhood haven for undiscovered organic beauty brands and exclusive luxury imports soon started attracting consumers from around the globe.

Jess is renowned in the industry for her curation of brands with a focus on identifying newness and innovation. Many of the beauty industry’s top brands launched at Shen, making “Jessica’s Seal of Approval” highly desired by emerging beauty entrepreneurs.

Jess has been featured by publications like the New York Times, Vanity Fair, Allure, Harper’s Bazaar, Goop, and was responsible for building the Beauty and Wellness category at Free People. 

Discover Jess' advice on accepting the fact that failures are necessary for success, asking for help, and building a network of supportive people around you. Make sure to share this episode and its wise takeaways with a friend!

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How'd She Do That?By Emily Landers

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