Build That Business

46: Why Doing It All Is Killing Your Business


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You’re listening to the Build That Business podcast, episode 46.

Can I be honest with you for a sec? I didn’t want to record this episode because it kind of feels like I’m breaking bad news to a friend. I see so many people in my community eager to add on more, and say yes to all of these new and exciting opportunities - and I know this lights you up but as your BUSINESS coach - I have to grab you by the shoulders, look you in the eye and break something to you. This is KILLING your wedding business.

What If I told you that I was able to grow my wedding stationery business to $300k in yearly revenue by only offering 3 paper types, 95% digital printing and really none of the fancy upgrades. Because let me break it down - the more variables you add the more complicated things get. Finding vendors, sourcing material, production time, production process, quoting, even things like encouraging your couples to make a decision or say yes to working with you.

KEEP IT SIMPLE. And I know in an industry like the wedding industry this isn’t always easy. People want what they want and new trends are popping up all the time. It can be so easy to hop from one thing to the next and lose sight of how you want to run your business. So today, I want to talk more about your offerings (your products and services) and how pairing this down is going to change your business.In today's episode, we'll cover how doing it all is killing your margins, profits, quoting process and production.

Ready to dive in? Let’s listen!

Thanks for tuning into today’s episode of the Build That Business Podcast!

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Build That BusinessBy Lindsay J Williams

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