Lauren Cobello built a million-dollar PR agency in just 10 months as a single mom of four, working with celebrities like Kurt Angle and major influencers. She breaks down why personal branding isn't optional anymore, how to do a simple audit of your online presence, and why your story is the key to charging premium prices in a crowded market.

Key Takeaways

• Your personal brand is simply what shows up when people Google you—make sure it's consistent across all platforms
• Your story is your biggest differentiator and allows you to charge premium prices instead of competing on cost
• Identify what drains your energy versus what lights you up, then set goals to hire out the energy drains
• You need to show up in AI search results now, not just traditional Google searches

About Lauren Cobello

Lauren Cobello is a Book Coach and Founder and CEO of Leverage with Media PR. As a renowned national TV personality, 4x author, and a prominent figure in the world of entrepreneurship and public relations. She has an impressive track record of success and a charismatic on-screen presence and has captivated audiences on national TV on shows like the TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of others for over a decade.

In This Episode

[00:00] Welcome to the show![04:18] Meet Lauren Cobello|[06:02] Lauren's Story[20:26] Personal Branding[22:32] AI Search Results[24:52] Importance of Writing a Bio[35:00] Dig Into Your Story More[37:07] Your Zone of Genius[45:51] Connect With Lauren[50:04] Outro

Quotes

"Failure is my fuel and I'm one of the strongest, most resilient people that I know." - Lauren Cobello

"I've got one life to live, and I'm going to be damned if it's a miserable one." - Lauren Cobello

"What is the brand? What comes up when people Google you? Plain and simple." - Lauren Cobello

"Your story matters. If I didn't have my personal brand set up so well on the back end, I would have just blended in with the rest of the agencies." - Lauren Cobello

"You are sitting on gold. Your story is different from everybody else's story." - Lauren Cobello

Guest Links

Find Lauren Cobello online at Leverage With Media

Follow Lauren Cobello on Instagram | Facebook | Twitter | YouTube

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group

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Check out the full show notes