The Foundr Podcast with Nathan Chan

462: Why Subscription Products Need Purpose with Jessica Rolph of Lovevery


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Your first product won’t always be your best seller. Jessica Rolph’s organic baby food business Happy Family Organics failed twice before finding product market fit and scaling from $0 to $63M in sales. After exiting HappyFamily in 2016, Rolph launched Lovevery, a subscription brand that sells early-childhood development play kits and solutions. Lovevery has 300,000+ active subscribers and has been named one of Fast Company’s “World’s Most Innovative Companies.” 


Listen to Nathan and Jessica discuss: 

  • How she discovered a market for Lovevery and Happy Family
  • Why Happy Family failed twice before they even launched
  • The bootstrapped early days living in New York City 
  • Exiting to Danone and dreaming about Lovevery 
  • Why ugly prototypes are the way to go
  • How Happy Family’s best-seller came about by accident
  • How to find product market fit for retail and DTC
  • If you need a subscription product
  • How to retain customers 
  • And much more product advice…

  • Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.


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      The Foundr Podcast with Nathan ChanBy Foundr Media

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