Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. When it happens, we will get it to you as soon as possible! We uncovered a relationship of factors that lead us to believe that this is not just another core update! Breaking news, here on the EDGE!

[00:02:24] The social media outcry regarding the November Google Core Algorithm updates

[00:03:32] Ray: This is a tricky update due to the holiday season

[00:05:28] Ray: How the Volatility Tools Work

[00:06:39] Barnard: Does Dictionary site visibility increase = new entity knowledge?

[00:09:08] Barnard: Completely new: core algorithm updates and knowledge graph update together

[00:10:52] Barnard: 8% rise in the number Rich Elements

[00:11:43] Increase in "People Also Search For" to 21%

[00:12:34] BREAKING NEWS: People Also Search For + Dictionary ranking spikes + Knowledge Graph Entity growth….Google's more confident, folks!

[00:14:57] Ray: Intense shifts can change because of current events

[00:17:57] Words of advice from Ray and Barnard