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Watch the full episode on YouTube: HERE

What's in this episode:
In this solo episode of The Insurance Buzz, Michael Weaver delivers a forward-looking breakdown of lead generation for insurance agents and agency owners. As regulations around internet leads, cold calling, and data privacy continue to tighten, Michael lays out a clear framework for building a lead generation strategy that does not depend on systems outside your control. From launching paid ads campaigns that deliver exclusive leads directly to your agency, to becoming the kind of professional that clients actively refer, this episode gives agents and producers a practical game plan for weathering whatever changes come next.

Michael walks through three high-leverage strategies - exclusive paid advertising, referral culture, and centers of influence - and challenges every listener to stress-test their business against a worst-case scenario: what would you do if internet leads disappeared overnight? The Insurance Buzz, hosted by Michael and Courtney Weaver, consistently brings insurance professionals the mindset shifts and tactical strategies needed to grow and protect their agency. This episode is a must-listen for any agent who wants to stop being reactive and start building a lead engine that runs on their terms.

[00:00] Why the rules of insurance lead gen are changing
[01:30] Times are changing fast and your career with it
[02:30] Internet leads: why the risk is real and growing
[03:30] Worst case scenario planning for insurance agents
[04:30] Strategy 1: paid ads you own and control
[06:00] Strategy 2: referrals and becoming referrable
[08:30] How to plant seeds that grow into referral business
[09:30] Strategy 3: centers of influence explained
[10:30] How to pick and approach your ideal COI partners
[12:00] What makes you the go-to over every other agent
[13:00] The worst case scenario exercise to do right now
[14:00] Six months of action: June through December plan
[15:00] Why there is only upside from building this now

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Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver