EPISODE SUMMARY

Most roofers think they need more leads.

But leads don’t fix a broken roofing business — they amplify the chaos.

In this episode, Dave Sullivan explains why the “boring” foundation work — answering the phone, follow-up, systems, process, and finishing jobs the right way — is what actually creates profit, control, and time off.

This episode ties directly to last week’s show (Your Roofing Company Isn’t Ready for More Leads) and sets the stage for upcoming episodes on markup vs profit and what a website is really supposed to do.

If you’re tired of being busy, stressed, and wondering where the money went, this is a Start Here episode.

EPISODE DESCRIPTION

Roofing contractors love exciting goals: more leads, more sales, bigger numbers.

But here’s the truth — if your systems can’t handle growth, growth will punish you.

In this episode, Dave breaks down why most roofing businesses struggle even when revenue is up and what must be fixed before you chase more leads or scale.

Dave also shares a real-world lesson from a recent home renovation project and why the last 5–10% of a job — the walkthrough, closeout, and customer experience — is what actually drives 5-star reviews, referrals, and long-term brand value.

This is the foundation work most contractors avoid because it feels boring — and exactly why it works.

IN THIS EPISODE, YOU’LL LEARN

1. Why more leads don’t solve broken systems
2. The real job of your website (and what it’s NOT)
3. Why speed-to-lead and live phone answering matter
4. How follow-up automation changes close rates
5. Why most contractors struggle to convert opportunities
6. The “2-week vacation test” to see who really owns the business
7. Why finishing strong is what earns reviews and referrals
8. Why mentoring beats one-time courses when plans change

RESOURCES & LINKS

1. Free 2026 Roofing Business Success Audit
2. (50 yes/no questions + a score you can compare to other companies)
3. Visit the Resources page at TheRooferCoach.com
4. Ruby Receptionists
5. Live, professional phone answering that converts calls into appointments
6. theroofercoach.com/ruby
7. (Get $150 off your first month – tell them Dave sent you)
8. ProLine CRM
9. Follow-up automation, quotes, updates, and review requests — done for you
10. useproline.com
11. (Tell them you heard about ProLine on The Roofer Show)
12. SMA Support
13. Inside sales and operations support so nothing falls through the cracks
14. smasupport.us
15. (Tell them Dave sent you)