Maeve Ferguson breaks down why quiz funnels are dominating lead generation right now and how you can build one that actually qualifies your prospects instead of just filling up your inbox. She shares her journey from accountant to funnel strategist to AI obsessed entrepreneur, plus we get into the wild world of agentic AI—including the agent she built that finds speaking opportunities and matches them to her calendar automatically.

Key Takeaways

• Quiz funnels outperform traditional lead magnets because they tap into people's curiosity and desire to learn about themselves
• Your intellectual property (IP) and strategic frameworks are what'll make you AI-proof—the execution will get automated
• Agentic AI can handle repetitive tasks like finding leads, posting content, and even analyzing ad performance
• The best quizzes aren't about convincing people they need your service—they're about helping qualified prospects realize they're ready for it

About Maeve Ferguson

Maeve Ferguson Is A Business Strategist And The Creator Of The Client Engine™, a proven system that helps authors, consultants, and entrepreneurs transform their intellectual property into evergreen lead-generation machines. Specialising in diagnostic assessments and quiz funnels, Maeve helps experts attract, qualify, and convert high-ticket clients at scale.

With a background in private equity and a track record of working with 7- and 8-figure thought leaders, Maeve brings a unique blend of corporate strategy and entrepreneurial speed to the table. Her clients range from bestselling authors to global speakers who want to scale without shouting into the void or wasting time on unqualified leads.

Maeve has been featured in Forbes, appeared on Jen Kem's Stage, and leads a multi-6-figure business while raising two young kids on a horse farm in Ireland. Through a mix of systems, data, and diagnostic-driven strategy, she helps creatives turn their ideas into income and their frameworks into globally recognised assets.

In This Episode

• [00:00] Welcome to the show!
• [05:41] Meet Maeve Ferguson
• [07:36] Intellectual Property
• [14:01] Diagnostic Architecture
• [28:11] Rich Niche
• [32:24] Marketing Strategies
• [37:59] Agentic AI
• [50:02] Connect with Maeve
• [51:37] Outro

Quotes

"Listen to your market and give them what they want." - Maeve Ferguson

"Where the world is going, those services of doing the doing will be replaced by AI. What won't be replaced is the tail framework." -Maeve Ferguson

"The things I'm building now didn't exist six months ago. Never mind where we're going to be next year, five years time. It's going to be a different planet." -Maeve Ferguson

"We're not trying to convince people that they should want video, because that's like pushing water up a hill." -Maeve Ferguson

Guest Links

Get your IP Assessment (in 8 minutes)

Follow Maeve Ferguson on Instagram

Connect with Maeve Ferguson on LinkedIn

Watch the Expert to Thought Leader Show on YouTube

Listen to the Expert of Thought Leadership podcast

Links

Find out more about the Studio Sherpas Mastermind

Join the Grow Your Video Business Facebook Group

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes