As AI continues to change how we work, I’ve been paying close attention to the one thing it can’t replicate: taste. In this conversation, I share why I believe cultivating discernment is the real differentiator, how I’m personally practicing it, and what you can do to sharpen yours in business, branding, and creativity.

• Why I think AI can replicate skills but not intuition—and why that excites me.
• How Rick Rubin and Johnny Cash helped me see taste in a whole new way.
• The way I curate my inputs to sharpen my instincts and creativity.
• Why I’ve learned subtraction is just as important as addition in great work.
• The feedback loops I rely on to refine my eye and get better over time.

Join me at my upcoming (free!) You Are the Brand AI Summit at youarethebrand.ai and learn how to turn your voice into your ultimate competitive edge.

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