Holly Thaggard is passionate about sun protection. That passion drove her to create her multimillion-dollar skincare company, Supergoop!, which started turning the world of suncare products on its end when it launched in 2007. Last year, Supergoop! reached $250 million in sales. She combined her sunscreen with a curriculum on the importance of sun protection, which she launched in private schools. At the same time, she kept building a luxurious yet fun brand that consumers really wanted to make a part of their morning routines—both for themselves and their children.

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