The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are finding ourselves in, in 2022. The theme of the show today is Adapt, and do that nimbly. Join the Paid Media Pros as the share some great thoughts in studio with the EDGE!

[00:04:16] What have we lost from going virtual for our marketing conferences?

[00:11:25] There's a lot of people that are selling paid media services, but not really delivering.

[00:12:07] The Interview Series Title Sponsor: Site Strategics

[00:16:12] What changed in paid ad marketing 2021 and what to expect this year

[00:17:59] We're going to have to adapt to the dynamic search ad paradigm

[00:21:05] Losing the Google Partner badge?

[00:21:42] Are these really Google reps making recommendations?

[00:23:10] Sponsor for EDGE of the Web: Wix

[00:23:41] The loss of ETAs

[00:26:03] The changes - embrace them and get there before your competition does.

[00:28:23] The only time the platforms will do anything…It's because you left.

[00:30:08] Privacy changes in Facebook and the rest…

[00:43:10] Investing to build the awareness if your brand is unknown