In this episode, I tackle one of the most common problems I hear from membership owners — people just aren't joining. Or not enough of them are.

I share the three biggest reasons this tends to happen, and why the problem is almost never what owners think it is. Spoiler: it's usually not your sales page, your funnel, or your offer.

I also give you the single most effective (and embarrassingly simple) technique for finding out exactly why your audience isn't signing up — straight from the horse's mouth.

If your sales have stalled, fizzled out, or never quite got going in the first place, this episode is for you.

In this episode:

• Why a "sales problem" is almost always an audience problem in disguise
• What happens when you take your eye off audience growth after launch (and why the damage shows up later than you'd expect)
• Why skipping proper research and validation is the fastest route to a failing membership
• How under-marketing your membership actually does your audience a disservice
• The simple email you can send today to find out exactly why people aren't joining

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Want the exact email to send, plus a response tracker and a guide for turning the replies into action? Grab the free Email Swipe Kit at membershipgeeks.com/475.

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Key Quotes & Takeaways:

"About 90% of the time when I dig into it, they do not have a sales problem. They have an audience problem."

"Build it and they will come is not a valid membership strategy."

"If your membership can genuinely help someone, you should be doing everything in your power to make sure there is absolutely no possible way that they are not aware of your membership. Do not be the best kept secret in your industry."

"You want to know why people aren't joining your membership? Ask people why they're not joining your membership. I really wish it was more complicated than that because it would make me seem a heck of a lot smarter."

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