Today’s guest is Tim Riley. Tim Riley is the Director of Sports Performance at Kollective in Austin, where he leads one of the nation’s top NFL off‑season training programs and works with elite athletes across the NFL, NBA, PLL, and AVP. He also serves as a Lead Performance Coach with C4 Energy and Head Strength and Conditioning Coach for the University of Texas Men’s Lacrosse team. Beyond the weight room, Tim shares his knowledge through his podcast, Coach Em Up, and his social media platforms.

On today’s podcast, Tim speaks on how he synthesizes the complexities and possibilities of training into his intuitive process. On the show, we cover numerous items of speed and strength training, digging into the daily training process. We also cover the help and use of strength machines, conditioning, capacity, training stimulation, and much more.

Today’s episode is brought to you by Hammer Strength.

View more podcast episodes at the podcast homepage. (https://www.just-fly-sports.com/podcast-home/)

Timestamps

1:00 – The Need for Simplicity in a Complex Coaching World

6:08 – Is Complexity Distracting Us from What Actually Matters?

11:55 – What Are Athletes Actually Feeling During a Drill?

18:42 – How Do We Make Coaching Feel Less Robotic?

25:30 – What If the Goal Isn’t Perfection, But Exploration?

32:09 – Can We Trust Athletes to Self-Organize?

39:46 – When Do We Step In, and When Do We Step Back?

47:22 – How to Handle “Messy” Reps and Unscripted Movement

54:11 – Are You Coaching for Output or Adaptability?

1:01:18 – Letting Go of the Illusion of Total Control

Actionable Takeaways

The Need for Simplicity  in a Complex Coaching World – [1:00]

Tim emphasizes that sometimes doing less creates more buy-in. When things are simple and grounded, athletes feel safe to go all-in.

What to try:

Open sessions with minimal barriers, simple tasks that athletes can immediately attack.

Anchor your program in clear, foundational principles. Avoid over-layering.

Use simplicity to build confidence before introducing complexity.

Is Complexity Distracting Us from What Actually Matters? – [6:08]

Tim reflects on times when adding more didn’t add value. Too much complexity can distract from what makes athletes feel fast, powerful, or confident.

What to try:

If a drill looks cool but the athletes are confused, simplify.

Choose training elements that resonate emotionally and physically with athletes.

Prioritize what sticks with them, not what looks best on social media.

What Are Athletes Actually Feeling During a Drill? – [11:55]

Tim discusses the disconnect between what coaches see and what athletes actually experience. You won’t know unless you ask.

What to try:

Regularly pause to ask: “What did that feel like?”

Adjust based on athlete feedback, even if it means letting go of your favorite drill.

Use sensation-based questions to help athletes build awareness (“Did you feel the bounce off the floor?”).

How Do We Make Coaching Feel Less Robotic? – [18:42]

Athletes shut down when things feel overly mechanical. Tim points out that meaningful training often happens in the gray areas, not the rigidly planned ones.

What to try:

Let warmups flow with energy, don’t always stick to a static script.

Mix structure with spontaneity. Athletes should feel like they’re moving, not executing code.

Lean into athlete body language. Adjust volume and tone on the fly.

What If the Goal Isn’t Perfection, But Exploration? – [25:30]

Tim encourages a shift from perfect execution to active exploration. Growth comes from seeing what might work, not just repeating what’s safe.

What to try:

Create “choose your own path” movement options in skill work.

Use sessions that feel like problem-solving, not rehearsing.

Acknowledge when athletes take a risk, even if the result isn’t clean.

Can We Trust Athletes to Self-Organize? – [32:09]