On this episode of the Road to $1 Million podcast, Josh interviews Zaia Dinkha owner of 48 Detailing Co. located in Surprise, AZ. Zaia started his detailing business 7 years ago as a mobile detailer and has since built 48 Detailing into a million dollar shop with 8 employees and over 500 five star reviews. Today, they specialize in PPF, window tinting, and ceramic coatings.

On the podcast, Zaia talks about how he built 500+ Google reviews, transitioning from detailing to new car protection services, guiding educating and nurturing your customers, using YouTube to sell PPF and other services, upselling, and much more!

Time Stamps:

(0:00) -  Intro

(3:08) - How Zaia Started Detailing

(8:14) - Transitioning From Mobile to Shop

(11:50) - Day to Day as a Business Owner

(15:13) - From Detailing to PPF

(18:56) - Selling a Commodity vs Experience

(27:10) - Talking with Customers 

(32:36) - Social Media & YouTube

(37:41) - Car Care Products

(40:50) - Upselling

(44:50) - Saturation in Ceramic Coatings

(50:15) - Getting Started in Film

(56:20) - 2025 Goals

48 Detailing Co.

Website - https://48detailing.com/about-us/

Instagram - https://www.instagram.com/48detailingco/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/