Trust is the currency of leadership.

The most effective leaders don't power their way through initiatives. They are masters at building trust as a way of influencing.

Businesses that cultivate trust with their customers and employees outperform their competitors.

We explore the Trust Equation, which originally appeared in The Trusted Advisor (now in it's 20th Anniversary Print Edition).

We're going to explore the four variables of trustworthiness:

• Credibility
• Reliability
• Intimacy
• Self Orientation

...and provide some practical tips on how you can become more trustworthy.

Join me for part 2 of a 3 part series called "Trust and Loyalty Depend on CX" on this episode of the Delighted Customers Podcast.

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