In this episode, I share a strange little tactic for your next membership promo - one that goes against pretty much everything you've been told about sales offers.

Instead of giving people the lowest possible barrier to entry with a free trial or a discounted first month, I make the case for going in the complete opposite direction: incentivising new members to commit to a longer initial period of 90 days.

I explain why this counterintuitive approach attracts better-fit members, protects you against the riskiest retention window, and makes it far easier to frame your offer around a real outcome people can actually picture.

If your usual trials, discounts and bonuses have stopped hitting the mark, this episode is for you.

In this episode:

• Why does asking new members for a longer initial commitment so often outperform free trials and discounted first months?
• What makes the 90-day window the "Goldilocks zone" - long enough to demand real commitment, short enough that people believe they can achieve something?
• How does locking members in past the risky first 30 days improve both your retention and the quality of the people you attract?
• How can you build an onboarding and engagement plan around a single 90-day outcome so the offer genuinely delivers?
• How could you turn this into a series of 90-day sprints that carry members through every stage of your wider roadmap?

Want help turning this tactic into an offer you can actually run? Grab the free 90-Day Offer Planner at membershipgeeks.com/480 - a fill-in-the-blank workbook that takes you from outcome to pricing to the full 90-day pathway.

And if you'd like a wider view of where the gaps in your membership business actually are, our free Membership Healthcheck is built for exactly that.

Key Quotes & Takeaways:

"The biggest retention risk window in most memberships is the first 30 days."

"90 days, I think, hits the sweet spot between requiring people to actually make a commitment to do it properly, but also to realistically believe that they can make meaningful change."

"The people who will say yes to a 90-day commitment are the ones who are more likely to be taking things seriously."

"Most meaningful change in a membership doesn't happen in month one, it doesn't happen in 30 days."

You might also find useful:

• Should I Charge Monthly Or Annually For My Membership Site?
• Is Your Member Onboarding Missing These 3 Vital Things?
• Should I Offer a Trial for My Membership Website?
• How To Improve Member Retention And Reduce Churn

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