The Foundr Podcast with Nathan Chan

482: TikTok’s Royal Family: The D’Amelios


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The D’Amelio family—Marc, Heidi, Dixie, and Charli — have taken their social media fame and passion for content creation and parlayed it into a lifestyle media empire. The family members have a combined Instagram following of 72.1 million and 228.7 million on TikTok (and counting). They recently launched their own venture and cross-platform company, D’Amelio Brands, with their first brand launch, D’Amelio Footwear, debuting in May with plans to launch a skincare line ZitsAllright soon. 


Listen to Nathan and the D’Amelios discuss:

  • Charli and Dixie’s rise to fame through TikTok 
  • Why their family was primed for success on the platform
  • The virality of being authentic  
  • How to build a community on TikTok
  • Being family and business partners
  • Partnering with the right brands 
  • Building their product business 
  • What's next for the family
  • And much more...

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