You've built the asset. You've done the comms. You even held office hours (that no one came to). And still…nothing changes. Sound familiar? These moves are still everyone’s go-to plays for substantial transitions in the workplace, even when we have decades of experience that they fall flat.

In this episode, Rodney and Sam dig into one of the most under-explored problems in organizational life: how you actually get people to do shit. Not just understand it. Not just nod at it in a meeting. Actually do it. They walk through why the classic change playbook (comms, training, socialization, stakeholder management) keeps failing, and what a real system of activation actually looks like.

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Mentioned references:

00:00 Intro + Check-In: What's a tech habit that reveals your true generational age?

03:49 Why "getting shit done" doesn't get enough airtime

05:32 The three-step chain: information → understanding → behavior

06:46 Real example: Rodney's role change at The Ready and what governance actually did

09:16 The asset creator's blind spot

15:34 Living into your authority

18:09 Why clarity (including hard deadlines) is a gift

19:49 Which kinds of change need enrollment vs. just execution

24:07 Why the big reveal keeps happening (and why it keeps failing)

27:09 The big bang is often avoiding user feedback

30:49 Ira Glass on developing taste

32:57 Iterating as you go

34:50 Change management is just marketing inside your own company

38:22 Change 1: Lower activation energy with explicit, clear asks

40:34 Change 2: Run a system of socialization, not just an event

43:55 Change 3: Remove things and make space before asking for more

44:54 Change 4: Keep it ugly to unlock better participation

47:50 Wrap

Sound engineering and design by Taylor Marvin of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Coupe Studios⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.