Goals matter. But if you want to win in 2026, you have to win every week — and the days inside it. Let’s talk about how to turn big goals into simple, consistent action.

Hey there, Rainmakers!

This episode is a one-on-one. I’m stepping in as your coach to help you take a strong goal and break it all the way down into what actually needs to happen daily and weekly to make it real.

Most loan officers don’t struggle because they lack ambition. They struggle because they don’t have a clear, repeatable plan for execution. In this episode, I walk you through how to define success for your season, understand your numbers, and remove emotion from the process so you can stay consistent even when a week doesn’t go perfectly.

To make this practical, I’ve created a simple one-page tool I use myself and with my teams.

You can download the Win the Week, Win the Year worksheet at https://shaylagifford.com/loan-officer-goal-setting-with-shayla/

It shows you exactly how to track weekly leads, credit pulls, pre-approvals, deals, and partner conversations so you always know if you’re winning.

Key Insights

1. Goals only work when they’re broken down into daily and weekly action.
2. Winning the year starts with knowing how to win the week.
3. Tracking your numbers removes emotion and builds confidence.
4. Consistency beats intensity every time.
5. Simple plans outperform complicated strategies.
6. Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.

Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.

Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/