Choose Hard

#49 - The 5 Harsh Truths Every Entrepreneur Needs to Hear (and What They’ll Teach You)


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Entrepreneurship isn’t for the faint of heart. In this solo episode, Cody McBroom dives deep into the 5 harsh but essential rules of entrepreneurship — and the reality checks behind each one. Whether you’re just starting out or you’ve been grinding for years, this episode will give you the mindset and perspective shifts you need to stay in the game long enough to win.

Inside the episode:

  • Why being lonely AF is part of the path — and how to handle it

  • What “high agency” thinking is and why it’ll separate you from the rest

  • The reason resilience beats talent, especially when failure keeps knocking

  • How to master aggressive patience and stay disciplined long term

  • Why marketing is worthless if your product, service, or coaching sucks

If you want to win in business, you’ve got to be willing to choose hard—and keep choosing it, over and over again. This episode gives you the unfiltered truth on what it really takes.


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Choose HardBy Cody McBroom

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