THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Land and Marketing Brew news, Barry unveils his true intentions. Check out our Twitter Poll to find out! Lastly, explore with us our first "Barry Moment" here on the show. [00:05:52] Google rolling out conversion migration tool for Google Analytics 4 [00:11:17] EDGE of the Web Title Sponsor: Site Strategics [00:11:43] U.S. search ad revenue grew 33% to $78 billion last year [00:17:09] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:18:16] Spotify's acquisition of podcast analytics firms has some in the industry concerned [00:23:50] Our Barry Moment [00:24:20] Highly cited labels in Google search [00:25:34] Trusted Store Badges [00:27:47] Google has done over 800,000 tests last year on Google Search Alone [00:31:22] This Week's Poll #StandwithUkraine edgeofthewebradio.com/ukraine