In late 2020, host Eric Bandholz interviewed a developer who had launched a Shopify app for sending manual text messages to cart abandoners. Eighteen months later, they spoke again, this time to discuss his sale of that company and purchase of another, an app that offered upsells in a Shopify checkout.

By early 2023 he had sold the second company and launched a third one, an app to recover coupon leaks.

Which brings us to Eric's fourth conversation with Dennis Hegstad. He has shut down the coupon-leak app business and started his fourth, a data provider for the ecommerce industry called Internet Research Unit. What, exactly, is Internet Research Uniit? Eric asked him that question and more in this episode.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6tGA

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com