Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

• 00:00:00 - Welcome to the Perpetual Traffic Podcast
• 00:00:35 - The Wild Rise of AI in Video Content
• 00:02:04 - Is Human Video Dead? The Future of AI Creation
• 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
• 00:05:31 - SEO Flashbacks and What AI is About to Break
• 00:11:30 - Behind the Curtain: AI Tools That Actually Work
• 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
• 00:14:28 - Airtable Hacks That Supercharge Your Workflow
• 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
• 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
• 00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
• 00:19:59 - How Pro Editors Use AI Without Losing the Plot
• 00:22:08 - Um, Wait—Do Imperfections Build Trust?
• 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
• 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:

• Video Case Story
• Connect with Ian on LinkedIn
• YouTube: Video Case Story
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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