One of my favorite episode types is the myth-buster. We take commonly held ideas and perspectives, and then take a wrecking ball to them so you get a different outlook and new insights you can use.

Today, I’m joined by my wife and business partner, and our head copywriter, to talk about five big myths related to websites and copywriting. We discuss:

- Formal v. conversational voice for luxury vendors

- What comes first: website design or copywriting

- What to do with price on your website

- And other big myths you might’ve heard about in the industry

Enjoy the episode!