
Sign up to save your podcasts
Or


With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them?
As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction.
Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence, we’re busting five of the most pervasive myths surrounding this new audience.
Tune in to learn:
By Cure Media4.5
1212 ratings
With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them?
As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction.
Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence, we’re busting five of the most pervasive myths surrounding this new audience.
Tune in to learn:

2,618 Listeners

7 Listeners

1,446 Listeners

10 Listeners

606 Listeners

32 Listeners

2,016 Listeners

59 Listeners

2,614 Listeners

29 Listeners

150 Listeners

3 Listeners

11 Listeners

2 Listeners

650 Listeners