With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them?
As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction. 
Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence, we’re busting five of the most pervasive myths surrounding this new audience.
Tune in to learn:
<ul><li style="font-weight:400;">How brands can avoid the cringe factor on TikTok</li>
<li style="font-weight:400;">What the future has in store for fast fashion </li>
<li style="font-weight:400;">Who brands should learn from when it comes to Gen Z strategy</li>
</ul>

With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them? As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction. Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence, we’re busting five of the most pervasive myths surrounding this new audience. Tune in to learn: How brands can avoid the cringe factor on TikTok What the future has in store for fast fashion Who brands should learn from when it comes to Gen Z strategy

With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them?
As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction.&nbsp;
Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence, we’re busting five of the most pervasive myths surrounding this new audience.
Tune in to learn:
<ul><li>How brands can avoid the cringe factor on TikTok</li>
<li>What the future has in store for fast fashion&nbsp;</li>
<li>Who brands should learn from when it comes to Gen Z strategy</li>
</ul>

5 Gen Z Myths Busted ft. Imagen Insights

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
<ul>
<li>What does it take to stay culturally relevant in a fast-moving landscape?</li>
<li>What can brands learn from the creators who build communities, not just audiences?</li>
<li>How do you structure for creator-led growth?</li>
</ul>
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Business

Marketing

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe. This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy. Each week, we unpack the real questions marketing teams are facing: What does it take to stay culturally relevant in a fast-moving landscape? What can brands learn from the creators who build communities, not just audiences? How do you structure for creator-led growth? Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Share 5 Gen Z Myths Busted ft. Imagen Insights

Sign up to save your podcasts

5 Gen Z Myths Busted ft. Imagen Insights

5 Gen Z Myths Busted ft. Imagen Insights

More shows like Influencer Marketing Talks

Build Your Tribe | Grow Your Business with Social Media

Johannes Hansen Podcast

Woman of Influence

Elsa Billgren och Sofia Wood

The Dream Bigger Podcast

Two Of a Kind

the bossbabe podcast

Måndagsvibe med Hanna och Lojsan

The Jasmine Star Show

Det skaver

Good Content with Shannon McKinstrie

IN BED WITH EMILIA

Olsson Systrarna

Yada Yada

Aspire with Emma Grede