What does it take to grow a $150 million mortgage branch and still show up with joy every day?

In this high-energy episode, I sit down with Jimmy Parsons — a producing branch manager, Elevate coach, and the guy behind the legendary Jimmy Text and Hammer 100 endurance challenge.

Jimmy breaks down how he built trust-based partnerships with 73+ realtors, scaled through coaching, and uses creativity (plus a touch of Bon Jovi charm ;-) to stay competitive in any market. If you’re ready to rewire your mindset, push past your comfort zone, and double your realtor referrals, this conversation is your playbook.

What we talked about:

✨ Jimmy helped over 180 families in a single year, producing $52M+ personally — while managing an additional $100M branch.

✨ He created “The Jimmy Text” — a simple daily market update that skyrocketed his visibility and referrals.

✨ His mindset shifted from “vendor” to “business partner” through coaching, leading to deeper, strategic realtor relationships.

✨ The “Hammer 100” challenge — 100 live convos in a day — became a mental toughness breakthrough for his team.

✨ Jimmy doesn’t time block like a robot — he moves intuitively but with intense focus on whatever role he’s stepping into.

✨ Coaching taught him to ask deeper questions, listen harder, and sell by solving—not pushing.

✨ He now teaches others to shut down the little voice that limits potential and lean into discomfort to unlock growth.

Are you ready to make it rain? Let's do this!

Guest Links:

Jimmy on LinkedIn

Jimmy on Instagram

Jimmy on YouTube

Guild Mortgage

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PLUS :

Do you feel like you've hit a plateau or lost some of your enthusiasm, focus, and fire? Has business become a grind and you often wonder what it’s going to take to get you excited again? Or do you feel like your world is constant chaos and you aren’t driving your life forward with clarity of vision?

If so - check out my catalyst coaching community, where we accelerate your success!

Connect with Shayla:

On Instagram

On LinkedIn

Show Links:

Shaylagifford.com

The Mortgage Rainmaker Podcast

The Catalyst Coaching Community

Guild Mortgage