Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.

Chapters:

• 00:00:00 - Opening the Shopify Winter Door
• 00:01:00 - Boring Edition or Game-Changer?
• 00:02:15 - The Boring That Makes You Listen
• 00:04:02 - Not Boring: The Hidden Side
• 00:07:43 - Marketing Magic: Shopify’s Take
• 00:12:55 - Shop Campaigns: Simplicity in Strategy
• 00:16:20 - Shop App: The Secret Weapon
• 00:23:39 - Privacy and Precision: Audience Insights
• 00:27:58 - Sales Doubled? Here’s How
• 00:28:59 - Aiming Smarter: Targeting Evolution
• 00:29:30 - Cracking the Ad Benchmark Code
• 00:30:41 - Capitalizing on Ecosystem Synergy
• 00:33:37 - Customer Costs That Pay Off
• 00:35:40 - Incentives That Adapt to You
• 00:38:08 - Success Stories in Simple Campaigns
• 00:42:46 - Ecosystem Deep Dive and Future Look
• 00:51:49 - Personalizing the Shop App Journey
• 00:56:58 - Final Words: Resources You’ll Need

LINKS AND RESOURCES:

• Shopify Editions Winter '25
• The Boring Edition: Everything improved
• Acquire and convert customers at a controlled cost
• Drive up to 2x more retargeting conversions
• Shop App
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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