Explore the world of effective marketing and get new business with the powerful strategy of retargeting. Learn how successful businesses leverage customer lists, use innovative email and text messaging techniques, and make use of digital tools to keep their services top of mind for their customers. Discover practical tips on maintaining engagement through personalized content and segmenting email campaigns for maximum impact. Whether you're a new entrepreneur or an established business owner, these insights can transform the way you connect with your customer lists and drive growth. Join host Adam Sylvester and Phil Risher, owner of Phlash Consulting.

Introduction to the episode and guests [0:32]

The three key parts of a marketing plan: visibility, conversions, and retargeting [1:29]

The value of maintaining engagement with previous customers [2:33]

Using newsletters for continuous engagement and cross-selling [3:07]

Using email campaigns as a retargeting strategy [6:09]

The impact of being proactive with marketing messages [7:17]

Email and text message marketing to retarget customers [8:20]

Maintaining customer interest through personalized texts [10:07]

Best practices in email marketing to ensure engagement and relevance [11:15]

How an email Adam sent by mistake still earned him business [12:24]

What Phil and Adam love about Jobber [13:55]

Using tools like SendJim for targeted local marketing campaigns 15:17]

Digital retargeting through display ads and pixel tracking [17:16]

Converting leads to sales through timely follow-ups and educational content [18:57]

Setting up effective email marketing automations in MailChimp [20:06]

Practical tips for collecting emails through website interactions [21:29]

Segmenting email lists to send relevant content to different types of subscribers [22:40]

Starting steps for businesses new to email marketing [24:35]

Adam’s takeaway tips [26:42]