Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. 

Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell. 

From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today.

And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there are 5 to avoid. 

If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU.

Follow Phill:

LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk

Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com