Last week, I shared insights on why couples aren’t booking vendors at higher price points. It’s largely due to an imbalanced value proposition. Price is higher than the value offered by the vendor.

It’s one of the biggest obstacles that wedding pros run into when trying to make the move into premium and luxury markets.

But it’s not the only thing getting in the way of you charging higher prices. Today, I want to bring in my better half for a conversation on what’s getting in the way of your success - and what you can do to overcome these obstacles.

Quick note if you’re listening to this before February 7, 2024, our Sway Mastermind is officially open for enrollment. It’s a complete level-up for wedding pros interested in either a) moving into the luxury market, or b) trying to book more consistently at higher prices if you’re already on the monogrammed dance floor with affluent clients.

Check out the link in IG profile or go straight to www.ideactionconsulting.com/mastermind for more information on the ridiculous VIP offer on the table through Feb. 1, including a lifetime discount on Ideaction services.