Level Up - From Agent to Entrepreneur

5 Productivity Landmines That Are Killing Your Growth


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Most productivity problems in real estate don’t look like problems. They look like reasonable decisions made by busy people. One lead call instead of five, one follow-up call instead of a system, and one more lead source instead of mastery. 

Nothing feels broken in the moment, and that’s exactly why these issues persist.

What quietly kills momentum isn’t lack of effort, it’s inconsistency disguised as flexibility. We start lead generation “when we get to it.” We spread ourselves thin across too many pillars, or we tell ourselves we’ll circle back. Over time, the business becomes harder to grow, not because the market has changed, but because our habits have.

What mistakes are sabotaging your results?

In this episode, we break down five productivity landmines that don’t feel dangerous until they’ve already done damage. We unpack where agents lose leverage, how small behavioral shifts create outsized gains, and what actually builds predictable growth.

 

Things You’ll Learn In This Episode 

Agents don’t fail, they leak momentum

Productivity issues rarely come from big mistakes. How do small, repeated habits quietly stall growth even when effort stays high?

Calling once is worse than not calling at all

One-and-done follow-up creates false conclusions about lead quality. What actually happens when frequency increases intelligently?

Time integrity matters more than time spent

Starting late feels harmless, but it compounds fast. Why does honoring a fixed lead-gen window outperform longer, inconsistent sessions?

Numbers don’t judge, they reveal

Tracking your numbers isn’t about pressure; it’s about clarity. How can a single ratio expose exactly where your conversion is breaking down?

 

About Your Host

Greg Harrelson is a real estate agent, coach, trainer, and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes, and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience they are looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years, and they have recently added a new office in Charleston, SC.

 

Guest Host 

Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market.


Want To Level Up Your Production? (and live anywhere in the Carolinas)

Check out www.gregharrelsoncareers.com

 

Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/

 

Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you! 

 

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Level Up - From Agent to EntrepreneurBy Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

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