Have you ever been tempted to copy and paste your recent interior design, home staging, or workroom business blog post into a newsletter and hit send? Me, too. Unfortunately, this doesn’t work well for a number of reasons. Blog posts and email newsletters are not interchangeable. In fact, they play starkly different roles in your marketing. If you try to substitute one for the other, you’ll start to wonder as, I did…

“Why is no one reading my blog?”

“Why is no one opening my newsletter?”