It’s not easy to chart a course from where you are to a place you’ve never been to before. But that’s exactly what many wedding pros who own their own business do. Unfortunately, many of you end up in the wrong destination because you got started in the wrong direction to begin with.

In this episode of Own Your Business, I talk about:

- Why it’s so hard to create a solid strategy

- 5 big mistakes I see others make when creating a path for their business

- How to give yourself the best chance for successful future strategy

You’ll hear me mention our Shift Retreat a few times in the conversation. If you’re interested in attending or learning more, check out our version of an annual planning workshop meets luxury vacation at www.shiftbusinessretreat.com.

Enjoy the episode. I know you’re going to learn a lot!