You’ve heard dozens (or thousands?) of times about what you SHOULD be doing to market your interior design, staging, organizing, or window treatment business. But what about the pitfalls that can wreck your marketing momentum faster than a stick shoved through the spokes of your bike? (Ouch.)

Today on The Kate Show, we’re talking about the five common and completely avoidable mistakes that home industry entrepreneurs make in their marketing. Annnnd spoiler alert: This isn’t another episode in which I rail against social media. No, the pitfalls I’m sharing today are much more serious and more detrimental to your business than whether you should post another photo because a successful marketing strategy is about so much more than whether you choose to post pictures on the internet.

If marketing makes you nervous, if you tend to overthink it, if you constantly feel overwhelmed by it, this episode is for you.