In today’s conversation, we’re going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you’re probably familiar with or have heard the term search engine optimization. Today, Google isn’t the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among other things. 

And with ChatGPT, Perplexity, and Google’s Gemini, AI tools are able to pull in relevant content across not just Google, but all these social media platforms. In today’s episode, we’re talking about how AI search is transforming content discovery—and what you, as a creator, need to do to stay visible in this new landscape.

If you’re wondering how this applies to creators and influencers today, AI search will impact your reach and visibility. Creators who optimize each piece of content on the platforms they’re on will reach their relevant audiences. 

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