Social media continues to rise - over 1 billion people use YouTube, and almost 60% of American adults have a Facebook account. Social media has changed the way businesses build their brands and reach customers. Advertising agencies have changed to adapt to the new landscape, and one such company on the forefront of that change is Initiate-It, an advertising firm in Virginia. On this episode we chat with Initiate-It's CEO Andrew Smith about how social media has changed advertising.

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