Doug interviews Emily Odio Sutton, a successful Etsy entrepreneur who transitioned from being an educator to running her own print on demand business. Emily shares her journey of starting two Etsy shops in January 2023, which now boast over 27,000 sales and $530,000 in revenue.

She discusses her initial motivations, challenges, and key strategies including product research, leveraging Etsy’s platform for traffic, and focusing on giftable items. Emily also talks about the importance of persistence, understanding customer demand, and using data to drive decisions.

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