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Andrew Grant is the CEO of Tirian International Consultancy and co-author of the book The Innovation Race: How to change a culture to change the game. On this episode we discuss how to sell innovation and what to do when faced with a skeptical buyer.

 

What you will learn in this episode:

In this episode Andrew shares –

* Why you need to move faster and faster in business just to keep up

* The importance of having facts and some narrative about the buyer before you reach out

Resources mentioned:

* Tirian.com

* The-innovation-race.com

* Book: The Innovation Race: How to Change a Culture to Change the Game

* @andrewlgrant

* Andrew on Linkedin

 

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Transcript:

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