Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal. Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer? Only time will tell. Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads. What could go wrong with that conversation?

We also want to welcome our new sponsor, Page One Power, to the News Podcast. Go check them out! They're a fantastic inbound link-earning company that has joined the EDGE this year.

Show markers:

[00:03:50] Basic Ads from META, with almost no targeting…

[00:08:26] EDGE Sponsor: edgeofthewebradio.com/inlinks

[00:09:33] Ahrefs reveals its new search engine: Yep

[00:15:17] EDGE Sponsor: edgeofthewebradio.com/pageonepower

[00:15:54] Public support for Tech Regulation is declining this year - what does that mean to PPC?

#StandwithUkraine edgeofthewebradio.com/ukraine