The Roofer Show

51: How To Increase Profits And Reduce Stress By Providing A Better Customer Experience with Ed Earl


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Today I sit down with the “Zen Builder” to learn how we can enjoy our business more by reducing conflict with our clients. Ed has over 28 years in the construction industry and is consistently one of the top speakers at the International Builders Show where he talks about providing a better customer experience.

What you’ll hear in this episode:

  • Why the customer looks at things differently than the contractor
  • Ed’s background as “The Zen Builder”—and where the nickname came from
  • Ed’s focus: dealing with homeowners and reducing conflict within the construction process
  • Why it’s the PROCESS and not the PRODUCT that causes grief
  • Different types of clients that are hard to work with:
    • Engineers
    • Doctors
    • Attorneys
    • Retired people

  • Clients to be avoided:
    • The dishonest client
    • The client who can’t be satisfied

  • Why it all comes down to the process
  • How to educate the client about what to expect
  • The “prototype concept”
  • “How you finish the job is what the homeowner will remember.”
  • Keys to marketing:
    • Following up with the homeowner
    • Doing warranty work

  • The benefits of a Mastermind group in addition to coaching
  • Ed’s work with Dream Business Coaching

Resources:

Dream Business Coaching(Look for the FREE one-hour consultation!)

The Zen Builder(Look for Ed’s presentations!)

...more
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The Roofer ShowBy Dave Sullivan

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