Podcasting Business School

511: Six KPI's podcasters should be tracking as they build their online business.


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Are you flying blind when it comes to your online business? 🤔 It's time to get serious about tracking your progress and supercharging your growth! In this eye-opening episode, I'm sharing the six key performance indicators (KPIs) that every podcaster should be monitoring to build a thriving online business. Why measuring matters: I kick things off by revealing Pearson's Law – a principle that's guided my business success since 2003. You'll discover how simply tracking your performance can lead to dramatic improvements, and why adding accountability takes those results to the next level. The 6 must-track KPIs for podcasters:
  • Discovery calls (and why quality matters just as much as quantity)
  • Monthly revenue (with a tip for the money-anxious among us)
  • Podcast downloads (and the recent shifts you need to know about)
  • Email list size (hint: ignore this at your peril!)
  • Social media growth (which platforms I'm focusing on right now)
  • Membership numbers (if applicable to your business model)
But that's not all... I'll also share:
  • How these KPIs interconnect to drive your business forward
  • The simple Google Sheets hack I use to stay on top of my numbers
  • Why expert positioning is crucial (and how to nail it if you're struggling)
Remember, what gets measured, gets improved. It's time to stop guessing and start growing!   Ready to take your podcasting business to the next level? Tune in to episode 511 and let's crunch those numbers together! 📊🚀     Important links mentioned in this episode:     🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy     🚨FREE Workshop: Effective Lead Magnet Strategies for Podcasters (September 24th)🚨 https://www.podcastingbusiness.school/leadmagnet
...more
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Podcasting Business SchoolBy This show will deliver podcasting tips about forming a successful business around your podcast as we focus on podcast monetization and podcast growth strategies. Whether you are looking to create a side hustle or replace your income and become a full time

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