February 21, 2024

512. 9 Nonprofit Trends That Matter in 2024: Activate the One = Grow the movement. - Jon McCoy, Becky Endicott, and Brady Josephson, charity: water

40 minutes

Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us as we dive into why we need a new approach to generosity 💡

Episode Highlights

Tonesetting (1:10)
Who’s doing community building well? (1:45)
PRO tips for growing movements (6:50)
Reflections from the We Are For Good Community ()
Brady’s story and journey to where he is today (11:45)
Why we need a new approach to generosity (15:50)
What Brady has learned about growing a movement. (18:40)
Hallmarks of a modern movement (19:35)
Creating an engaged community at charity: water (26:50)
A powerful moment of philanthropy in Brady’s life (30:20)
Brady’s One Good Thing: (36:05)
- Think about creating a personal board of advisors.
- play to win and not to lose
- “It's only rock and roll”

For more information + episode details visit: weareforgood.com/episode/512.

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Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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