Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better. They don't stop there! Join us to learn about domain name protection - what you don't know will hurt you - today on the EDGE!

• [00:01:10] RateThisPodcast.com/EDGE
• [00:01:21] Introducing Page One Power
• [00:02:55] Bill Hartzer: SEO Consultant since 1996
• [00:12:05] Some of the Earliest SEO Auditing Tools Bill Used That Are Still Valuable Today
• [00:15:23] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower
• [00:16:58] Google is Looking for User Intent [00:21:42] What is Missing in Technical Audits?
• [00:27:45] What are Bill's Favorite Log Analysis Tools?
• [00:29:21] SEO Physician: Know Thy Site
• [00:30:40] Sponsor for EDGE of the Web: Site Strategics
• [00:33:59] Domain Name Protection: Essential Knowledge of your Digital Assets
• [00:52:09] Protect Your Digital Keychain
• [00:54:34] Be Aware: Stolen Domains from Former Employees