"Your freebie should tell people the what, and your paid offer should show people the how.  It's like giving people a packed bag for a single trip.  But if people want to know how to pack their bags for other trips, they have to pay for that knowledge."

THAT is one of the biggest takeaways from this episode.

In this episode, I help you decide just how to give away enough for free to create trust and desire, but not so much that it puts people off investing in what you offer.

I cover:

• Structuring consultation calls
• Lead magnets
• How to give people a 'try before you buy'
• How to sell via freebies

Enjoy :-)

- Sumantha

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👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.

#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.

#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.