What the heck are you supposed to when your photography business is slow? Well here's a hot idea. How about a Pooch Playoff?

Earlier this year, several my Peak Performance coaching students kicked off a pet photography promotion to raise money for pet charities while growing their photography businesses at the same time.

Collectively these professional photographers have photographed over 100 sessions, generated tens of thousands of dollars in income and donated thousands of dollars to their charities.

Today I'm joined by one of my Peak Performance coaches and 6-figure photography business owner, Jill Gray, to talk about the promotion she created, Pooch Playoffs. You'll learn what this pet promotion looked like and the results of this fun campaign during the slow season.